Total Apparel Group, Inc. (“TAG” or the “Company”) (OTC Pink: TLAG) announced today that the FIFA branded ‘Event’ collection is one of five lines being launched for the first time in Spring 2010. ‘Event’ looks to South Africa, the host nation of the 2010 FIFA World Cup™ for inspiration. The patterns and colors of the range reference the passion and culture of the country’s vivid tribal history, recognizing the same values in the world of soccer. The collection comes in a rainbow of hues including royal blue, sport green, red and sun yellow, and the striking graphics resonate with 1990s influence. Fun and energetic, the range includes a selection of stylish hoodies, T-shirts, polo shirts, jackets and tracksuits for men and women.
This season the women’s line has been extended to include hooded dresses, micro shorts, street style ¾ length track pants, as well as hoodies, T-shirts and cutout vests. Key pieces of the collection are the asymmetric dress and cropped women’s shell jacket, both of which hold the striking angular graphics. The patterns seen throughout ‘Event’ are based on maps of the countries of Africa and African typography. The men’s range includes polo shirts, hoodies, street jackets, shell jackets and various styles of pants.
The clever use of graphics and contemporary silhouettes will be a hit with the young and trend aware, as well as appealing to soccer fans around the world.
The collections embody the authentic heritage and values of FIFA - founded over 100 years ago in Paris - and the unique positioning: a fusion of soccer, fashion and culture, is reflected in the design and production of the all new sports lifestyle apparel and accessories ranges.
The FIFA ‘Event’ collection joins four other separate collections of apparel – ‘1904’, ‘Editions’, ‘Essentials’ and ‘Code’ – and is expected to be available in more than 100 FIFA Official Stores® including an extensive network of FIFA modular spaces in over 12 markets around the world from Spring 2010 onwards.
About FIFA
For more than 100 years, the Fédération Internationale de Football Association, founded on 21 May 1904 in Paris and better known as FIFA, has continued to provide the essential leadership role to the international soccer family. FIFA is headquartered in Zurich, Switzerland. The eighth FIFA President, Joseph S. Blatter (Switzerland), guides the organization today.
FIFA's members form the basis of the world’s soccer family. From the founding seven, the family has today grown to 208 affiliated soccer associations, organized into six confederations spanning the globe. FIFA’s worldwide activities go well beyond its various competitions, such as the world’s biggest single sport event, the FIFA World Cup. FIFA gives material, financial and promotional support to develop the game around the world through projects such as FIFA Goal or Futuro. Underprivileged people and communities benefit from the Football for Hope movement that FIFA and streetfootballworld founded in 2005 to promote and support local organizations that are using the power of the game for social development.
For more information on FIFA and its competitions, especially on the 2010 FIFA World Cup South Africa™, please visit the official website at www.fifa.com.
About Global Brands Group
Global Brands Group is the world's leading independent, international brand management, retail and licensing company. Global Brands Group's passion for managing brands is tied to its desire to building sustainable equity and creating new branding opportunities through geographic expansion, category extension and retail innovation. Through its international network of offices across six continents, Global Brands Group maximizes revenue potential by creating manufacturing, retail and distribution partnerships worldwide.
Global Brands Group's business is focused on product licensing, merchandising and retail development. Currently Global Brands Group's growing portfolio of intellectual properties includes brands created by the Fédération Internationale de Football Association (FIFA), the PGA TOUR Licensed Properties, Inc. (PGA TOUR), Federation Internationale de Basketball (FIBA) and Warner Bros. Consumer Products among others.
With corporate headquarters located in Singapore, Global Brands Group has a network of 14 offices in major cities around the world including London, Dubai, Tokyo, Hong Kong, Sydney, Buenos Aires and Johannesburg. Please visit www.globalbrandsgroup.com.
About Total Apparel Group
Total Apparel Group, Inc. (OTC Pink:TLAG) (www.tapginc.com) aims to become the leading product licensing, brand management and retail development partner for pre-eminent sports, entertainment and lifestyle brands in the U.S. TAG is the official U.S. Master Distributor of FIFATM and FIFA World CupTM Licensed Product. For the first time in its 104-year history, FIFATM – the official governing body of soccer, the world’s most popular sport – is launching an official collection of merchandise in the year leading up to the world’s biggest sporting event, the 2010 FIFA World CupTM. To add to its out its sports inspired portfolio, TAG has also inked a deal with BasicNet Group, S.p.A, to become the U.S. and Canadian Master Licensee for the Kappa® and Robe Di Kappa® brands, considered two of the world’s leading fashion-driven athletic lifestyle brands. To learn more, please visit us at www.tapginc.com.
To be added to the Total Apparel Group investor email list, please email justin.davis@cirrusfc.com with TLAG in the subject line.
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