Total Apparel Group, Inc. (“TAG” or the “Company”) (OTC Pink: TLAG), a master distributor and licensee of market-leading international trademarks in the branded apparel, footwear and accessories sectors, detailed today the strong post-tournament potential for the FIFA Collection. After all the excitement of the 2010 FIFA World Cup South Africa™ is over, the new Autumn/Winter 2010 FIFA Collection continues to capture the excitement and spirit of the tournament. The new collection is inspired by a fusion of football (soccer), fashion and culture, and the heritage of FIFA. It is comprised of six ranges of authentic men’s and women’s lifestyle apparel.
This season, FIFA unveils ‘Trophy’ - a new premium collection for men featuring merino wool v-necks, polo, rugby and T-shirts, leather jackets, as well as a range of accessories. The overarching look is classic, clean and simple. Iconic motifs of the FIFA World Cup Trophy feature as small logos on most garments, while a selection of the pique polos, stripy rugby shirts and T-shirts are decorated with larger, bolder versions. Bold yarn dye stripes give a sports varsity effect. Outerwear shines in ‘Trophy’, with the lining of both jackets made of checked gold shirting. The city jacket has a military feel with four front pockets and a popper shut collar. Colors are generally neutral, while tops come in dark purple, FIFA blue and sand.
The Autumn/Winter 10 ‘Code’ Collection encapsulates the spontaneity and energy of street football. Graphics are inspired by the clever tricks and techniques that have developed from the sport and bright colors illustrate buzz and immediacy. The fit of the clothes reflect the need for comfort and flexibility while playing. Long sleeved baselayers can be teamed with polyester and mesh T-shirts, zip hoodies and sweat pant material drawer string shorts. For warmer weather there are sleeveless, reversible tops and t-shirts in cotton aertex. A selection of the v- and crew neck t-shirts are printed with bold text, giving them a contemporary look that communicates the moves and language of the freestyle game. Beanies and caps complete the collection, and the colors are primary, black, white and charcoal.
The ‘1904’ collection, FIFA’s vintage range, takes inspiration from the era between the initiation of FIFA in 1904 and the first FIFA World Cup™ in 1930. The look and feel continues to be grounded in authentic references from the original soccer kits and allude to the iconic silhouettes from this period. Echoes of the age can also be seen in fabrics, details and trims. Rich embellishments, club badges and emblems carry team crests, initials and monograms in felts, using appliqué and embroidery.
New this season are duffle coats created from heavy Melton wool with toggles and string fastening features. Outerwear also includes a range of jackets and smart twill blazers. The new T-shirt graphics for AW10 are inspired by old school graphics such as pitch diagrams and commemorative stamps. Trousers have a functional, military feel and heavy weight cotton twill chinos are the key style. Chunky and warm, knitwear comes in jacket style with classic shawl collars, button neck sweaters and two colour cardigans. Vintage checks, ginghams and stripes adorn the shirts, and the style is designed to be rolled up at the sleeve.
As well as the collegiate look, the collection also includes casual sport inspired garments based on original soccer training kits. Heavy washed, brushed back cotton hoodies feature player position numbers and letters in appliqué and this season, sweat pants and shorts have a slimmer fit.
In the accessories range, flat caps are new, while bags, caps, scarves and beanies complete the collection. Key colors include vintage red, old navy, dark grey and aubergine.
The ‘Editions’ men’s and womenswear collection continues to celebrate FIFA World Cup™ winners by taking inspiration from the Italia 1990 FIFA World Cup™. Contemporary casual, and sportswear garments reflect 90s style and reference the teams and momentous occasions surrounding the tournament. Bold, colorful block styling, cut and sew contrast paneling, and strong geometric prints and patterns dominate designs. Countries used include Argentina, Cameroon, England, Holland, Italy, USA and West Germany.
For men, poly track tops, training pants, zip sweats and print T-shirts are decorated with angular elongated constructivist-inspired typography and 90s patterns. Bold contrasts and volume silhouettes characterize the womenswear collection, which includes loose leg track pants, shell jackets, cropped track tops, slim shorter polos, racer back tops and lycra dresses gathered at the hem. Accessories are retro with cuboid sports bags, and caps featuring the 1990 FIFA World Cup™ competitors’ country logos. Colors are loud and primary. They include optic white, hero red and sport blue.
Made for the connoisseur of all things authentically retro, the ‘Heritage Tees’ capsule collection now includes a women’s range. As before, the T-shirts are stamped with original FIFA World Cup™ event marks and the tournament mascots that will immediately speak to loyal followers of football. The AW10 collection celebrates the following FIFA World Cups™: Chile 1962, Italia 1990, France 1998, Mexico 1986 and Sweden 1958.
Moving on from Spring Summer 10, ‘Essentials’ introduces down quilted jackets and new colors including sport blue, gargoyle gray and olive for men, and shocking pink, teal and turquoise for women. The new 3-in-1 jacket has a zip off hood and detachable fleece liner and features chest branding on both layers. Multiple pockets, elastic drawcords and Velcro cuff adjusters add extra functionality. Bold FIFA logos adorn some hoodies and T-shirts, while smaller branding appears on all garments. Patterns are kept to a minimum, except on the T-shirts which celebrate a selection of FIFA World Cup™ finals and their winners. Two special T-shirt designs commemorate the introduction of video recorders and television, when international football was taken to the masses. ‘Essentials’ also includes military style hats, bags and knitwear accessories.
Post 2010 FIFA World Cup South Africa™, ‘Event’ celebrates the countries that love football and took part in the tournament. Comprising of hoodies and T-shirts, each garment in the range is stamped with a map and the country name printed over it. A riot of oranges, yellows, reds and blues make the tops must haves for the patriotic, soccer and fun-loving, both male and female.
FIFA Collection AW10 embodies the global and encompassing spirit of soccer and will appeal to all who appreciate the spirit and youthful energy of life. Soccer fans will be drawn in by the unique references to historic FIFA World Cup™ tournaments and events, while fashionistas will admire the on-trend styles and colours of the collections.
FIFA Collection for Autumn/Winter ’10 are designed and manufactured through Global Brands Group – the international brand management and licensing company – FIFA’s exclusive worldwide Master Licensee.
Welcome to Total Apparel Group. To be added to the Total Apparel Group investor email list, please email justin.davis@cirrusfc.com with TLAG in the subject line.
About FIFA
For more than 100 years, the Fédération Internationale de Football Association, founded on 21 May 1904 in Paris and better known as FIFA, has continued to provide the essential leadership role to the international football family. FIFA is headquartered in Zurich, Switzerland. The eighth FIFA President, Joseph S. Blatter (Switzerland), guides the organization today.
FIFA's members form the basis of the world’s football family. From the founding seven, the family has today grown to 208 affiliated football associations, organised into six confederations spanning the globe. FIFA’s worldwide activities go well beyond its various competitions, such as the world’s biggest single sport event, the FIFA World Cup. FIFA gives material, financial and promotional support to develop the game around the world through projects such as FIFA Goal or Futuro. Underprivileged people and communities benefit from the Football for Hope movement that FIFA and streetfootballworld founded in 2005 to promote and support local organisations that are using the power of the game for social development.
For more information on FIFA and its competitions, especially on the 2010 FIFA World Cup South Africa™, please visit the official website at www.fifa.com.
About Global Brands Group
Global Brands Group is the world's leading independent, international brand management, retail and licensing company. Global Brands Group's passion for managing brands is tied to its desire to building sustainable equity and creating new branding opportunities through geographic expansion, category extension and retail innovation. Through its international network of offices across six continents, Global Brands Group maximizes revenue potential by creating manufacturing, retail and distribution partnerships worldwide.
Global Brands Group's business is focused on product licensing, merchandising and retail development. Currently Global Brands Group's growing portfolio of intellectual properties includes brands created by the Fédération Internationale de Football Association (FIFA), the PGA TOUR Licensed Properties, Inc. (PGA TOUR), Federation Internationale de Basketball (FIBA) and Warner Bros. Consumer Products among others.
With corporate headquarters located in Singapore, Global Brands Group has a network of 14 offices in major cities around the world including London, Dubai, Tokyo, Hong Kong, Sydney, Buenos Aires and Johannesburg. Please visit: www.globalbrandsgroup.com.
About Total Apparel Group, Inc. Total Apparel Group, Inc. (OTC Pink: TLAG) (www.tapginc.com) aims to become the leading product licensing, brand management and retail development partner for pre-eminent sports, entertainment and lifestyle brands in the U.S. TAG recently leapt to global prominence with its selection as the official U.S. Master Distributor of FIFATM and FIFA World CupTM Licensed Product. For the first time in its 104-year history, FIFATM – governing body of soccer, the world’s most popular sport – is launching an official collection of merchandise. And FIFATM has appointed TAG as its official ambassador to the U.S. in the year leading up to the predictably lucrative 2010 World Cup. To learn more, please visit us at www.tapginc.com.
Total Apparel Group, Inc. (OTC Pink: TLAG) (www.tapginc.com) aims to become the leading product licensing, brand management and retail development partner for pre-eminent sports, entertainment and lifestyle brands in the U.S. TAG recently leapt to global prominence with its selection as the official U.S. Master Distributor of FIFATM and FIFA World CupTM Licensed Product. For the first time in its 104-year history, FIFATM – governing body of soccer, the world’s most popular sport – is launching an official collection of merchandise. And FIFATM has appointed TAG as its official ambassador to the U.S. in the year leading up to the predictably lucrative 2010 World Cup. To learn more, please visit us at www.tapginc.com.
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