Black & Decker (NYSE: BDK) is a manufacturer and marketer of power tools, accessories, hardware, home improvement products, and advanced fastening systems. The company is a number one or two leader in each of its three reportable product segments, Power Tools & Accessories, Hardware & Home Improvement, and Fastening & Assembly Systems. It operates in over 100 countries, though the United States and Europe, particularly the UK, are its most significant markets.^[1]

The company has built several successful brands, specifically in its largest segment, Power Tools & Accessories (PTA), where it commands a market share of approximately 40% through brands such as Black & Decker, DeWalt, and others. Black & Decker has leveraged respected brand names and consumer relationships in recent years, continuing roll outs of improved products coupled with acquisitions which have expanded market share.

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