JM Smucker Company (SJM) is a leader in the market for branded food products and has built the trademark Smucker’s into a household name. The company sells kitchen staples like peanut butter, fruit spreads, cooking oil, and baking goods, and it has diversified its portfolio in recent years into special markets like organic and natural foods, beverages, and international sales. Smucker’s brands are competitive in their respective niches, selling in the first or second positions in nine of the twelve industries in which the firm operates.

JM Smucker Co. has been in business for over 100 years, capitalizing on broad trends in the marketplace and building long term brand equity in its products. Trademarks like the Pillsbury doughboy and the red Smucker’s picnic blanket remain widely recognized, but the firm is also pushing for growth, introducing 50 new products under a dozen brand names in 2006 alone. Recently, the firm has capitalized on the health and wellness trend and produced a variety of sugar-free, low-calorie, and organic products.

(Read more at Wikinvest )