ValueClick is a Westlake Village, California-based online marketing services company. The company sells targeted and measurable online advertising campaigns and programs for advertisers and advertising agency clients, and generates qualified customer-leads, online sales and increased brand recognition on their behalf. ValueClick provides targeted advertising campaigns to reach online consumers as well as performance-based campaigns, where marketers pay for advertising only when it generates a lead or sale. The company's customer base consists of direct marketers, brand advertisers, and the advertising agencies that serve both these groups. ValueClick works with a network of third-party websites and other online publishing partners, which the company optimizes for specific marketing goals and to generate the audience for its advertiser's campaigns. Beginning with the fourth quarter of 2006, the company has begun reporting results across four operating segments with the addition of the Comparison Shopping segment. With this addition, the company now reports four operating segments, including Media, Comparison Shopping, Affiliate Marketing, and Technology. Virtually all of the company's revenue is generated in the United States, with just 1.5% generated from operations outside the country. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, and PriceRunner.

The Media segment (70.0% of 2006 revenue) provides a comprehensive suite of online marketing services and tailored programs, which help marketers increase awareness of their products, attract visitors, and generate leads and sales through the Internet. Included in the Media segment are Display Advertising Network, Lead Generation Marketing, Email Marketing, Search Marketing, and E-commerce. The Media segment has grown through a number of businesses, including Search123.com in May 2003, Hi-Speed Media in December 2003, Pricerunner in August 2004, Webclients and E-Babylon both in June 2005, and Fastclick in September 2005. The Display Advertising Network partners with third-party website publishers and applies VCLK's technology platforms to deliver and display advertiser's ad campaigns to the appropriate page of its partners' websites and track the results. Display advertisement placements are offered on a cost-per-thousand-impression (CPM) pricing, where the client's pay is based on the number of times the target audience sees the advertisement cost-per-click (CPC) pricing, where payment is triggered when someone clicks on the advertisement and cost-per-action (CPA) pricing, where a pre-determined action triggers a charge. VCLK also sells ads on a cost-per-lead (CPL) basis. With 14,000 active online publisher relationships in the U.S. and 16,000 worldwide, VCLK's display advertising network reached 132 million unique Internet users in the U.S. in December 2006, according to published industry data.

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