R/GA CEO Bob Greenberg, Marketing Guru Al Ries and Former American Express CMO John Hayes Selected as AMA’s 2016 Marketing Hall of Fame® Inductees

The American Marketing Association, NY Chapter today announced three leaders responsible for outstanding contributions to the field of marketing as 2016 inductees to its Marketing Hall of Fame®: Bob Greenberg, founder, chairman/CEO, R/GA; John Hayes, former CMO, American Express; and marketing strategist/author Al Ries.

The Marketing Hall of Fame induction ceremony takes place on April 28, 2016, 6:00-9:00 pm at PwC headquarters in New York.  

The Marketing Hall of Fame (www.marketinghalloffame.org) was established the NY chapter of the AMA (http://www.nyama.org) to celebrate brilliance in marketing across all fields. The honor is open to any current marketer from corporate, agency, research or academic worlds with a minimum of 10 years experience who’s responsible for marketing innovations that have had dramatic impact on business results, raised marketing’s profile in business or moved the profession forward by creating new tools and approaches.

Past inductees include Trevor Edwards, president, Nike Brands; Yvon Chouinard, founder, Patagonia; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Beth Comstock, CMO, GE; Joseph V. Tripodi, former chief marketing & commerce officer, The Coca-Cola Company; David Aaker, vice chairman, Prophet and professor emeritus, BerkeleyHaas School of Business, UC Berkeley, and Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University.

The process began last September with an open call for nominations, from which the Marketing Hall of Fame Committee developed a shortlist of the 50 highest-qualified nominees. That list was narrowed to 12 finalists by the Marketing Hall of Fame Academy, an exclusive, invitation-only body of 180 senior marketers, agency executives, researchers and academics (http://www.marketinghalloffame.org/marketing-hall-of-fame-academy/).

The three 2016 inductees were selected from the finalists list by the Marketing Hall of Fame Final Judging Panel, consisting of top executives from leading organizations and past Marketing Hall of Fame inductees: David Aaker, David W. Almy, CEO, Marketing Research Association (MRA); Trevor Edwards; Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, 4As; Russ Klein, CEO, American Marketing Association (AMA); Shelly Lazarus; Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, past-president, Qualitative Research Consultants Association, and Earl Taylor, CMO, Marketing Science Institute.

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