eZanga Inc. (www.eZanga.com), a search engine and online advertising company, has added contextual advertising to its suite of offerings, expanding beyond its current search engine marketing services.

eZanga's contextual advertising technology uses geographic and demographic targeting, allowing advertisers to specify their target audiences based on their marketing goals. Using the system, advertisers are able to target text, graphics, rich media, pop under or interstitial ads with keywords, locations, time/day targets and channels of interest. Ad design and creation services are also available to advertisers. eZanga offers pay-per-click, pay-per-view and pay-per-visit models for eZanga Contextual customers.

Advertisers who sign up to use eZanga Contextual for their online advertising needs can track their campaign results through eZanga’s ROI tracking and detailed reporting system. The technology also allows eZanga clients to outbid for the most converted keywords, sites and channels while removing those that are ineffective to the campaign. Publishers can also sign up to be incorporated into the eZanga Contextual system.

“Successful marketing campaigns are never isolated,” said Richard K. Kahn, CEO of eZanga. “Instead, they are made up of efforts that work in unison with one another. Through eZanga Contextual, we are allowing our current and future clients to run more integrated online marketing campaigns that will be more impactful for their bottom line. In the future, we look to expand our service offerings further to build on our capabilities.”

About eZanga, Inc.:

Delaware-based eZanga (www.eZanga.com) provides online advertisers with local, regional and national advertising focused on generating high return on investment. eZanga offers SEM, PPC and contextual advertising solutions. eZanga also operates a search engine, which is powered by proprietary technologies that take advantage of Meta search by retrieving search results from multiple search engines and re-ranking and displaying the most relevant results without duplication. eZanga is an Inc 500 company and was deemed Delaware’s fastest growing company by Inc Magazine in 2008.