Benu Networks, a leading provider of innovative virtual network solutions that enable service providers to rapidly create and deliver next generation IP services, today announced the appointment of David Scholnick as Senior Vice President of Sales for North America. Scholnick has 25 years of leadership experience in both direct and indirect sales. His depth of industry knowledge coupled with his proven ability to build and manage high-performance sales teams will be key in growing Benu Networks’ customer base within the service provider and cable MSO segments.

Benu Networks’ Virtual Service Edge (VSE) platform is designed to overcome the service activation and fulfillment challenges that service providers face in today’s highly competitive market. The VSE is a software-based platform that is virtualized and distributed to increase deployment flexibility and maximize operational efficiencies and scale. This approach enables service providers to rapidly create service offerings that are integrated into their existing access, core network and OSS/BSS assets at a low upfront investment. Benu Networks’ VSE platform dramatically improves operators’ time-to-market with differentiated managed service offerings for Mobile Wi-Fi, Managed Business Networking, and Managed Home Networking.

Scholnick brings a broad range of experience to his new position at Benu Networks. Prior to joining Benu Networks, he served as the Senior Director of Service Provider Solutions at Juniper Networks, where he solely developed Juniper’s Service Provider Business Program that provided new, incremental revenue for thousands of Juniper’s partners. Previously, Scholnick was Vice President of Worldwide Channel Sales at JacobsRimell (acquired by Amdocs), Senior Manager of Global Service Management at Cisco Systems, and Vice President and National Sales Manager at Philips Electronics. He also held senior sales executive roles at Sony and Sharp Electronics.

“David understands that Benu Networks empowers service providers to shift to a cloud-based service delivery model simply by enabling their legacy CPE infrastructure. This allows service providers the economics and efficiencies needed to increase market share in a highly competitive marketplace,” stated Mads Lillelund, CEO, Benu Networks. “David’s proven ability to execute against business objectives and drive significant revenue will make him an asset to the Benu Networks’ team.”

"I am very pleased to join the Benu Networks’ team, and I am eager to help drive increased market adoption,” said David Scholnick, Senior Vice President of Sales for North America, Benu Networks. “I look forward to introducing Benu Networks’ best-in-class technology to additional North American providers to empower them to leverage their current CPE infrastructure to enable cost effective, secure, cloud-based service delivery which removes traditional challenges and creates new, profitable revenue streams.”

About Benu Networks
Benu Networks’ carrier-class Virtual Service Edge (VSE) software platform enables the rapid creation and delivery of next generation IP services over a converged infrastructure, and empowers service providers to increase revenue, expand market leadership, and meet the dynamic needs of their business, residential and mobile customers. For more information, please visit the Benu Networks’ website: www.benunetworks.com. Follow us on Twitter @benunets.

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