CHICAGO, Jan. 7 /PRNewswire/ -- Ruder Finn, Inc., a leading independent full-service global communications agency, today announced that it has been appointed global PR agency for Alterian, plc -- the leading global enterprise marketing platform provider.
Ruder Finn will run the company's press offices on both sides of the Atlantic in addition to working with Alterian, its customers and partners, on a PR program focused on thought leadership and strategic, relevant industry topics. The program is aimed at the company's key audiences of marketers and industry influencers as well as its partner community of system integrators, digital agencies and marketing services providers.
The Ruder Finn team will operate from the agency's Chicago and London offices and reports into Bob Barker, vice president, Corporate Marketing, Alterian. The account team, which began activity on December 1, is led by Adrienne McGarr, a Ruder Finn/Chicago management supervisor, and Becky McMichael, Ruder Finn's recently appointed director of the Global Connectivity practice in the UK.
"The Ruder Finn team's extensive enterprise software experience with clients such as SAS, BEA Systems and Aprimo, combined with its global capabilities and the strong chemistry between our two teams, made them a clear choice," said Bob Barker. "We will look to Ruder Finn to help us generate greater awareness regarding the benefits of the Alterian Marketing Services Platform among our key audiences."
"We are pleased to add Alterian to Ruder Finn Chicago's portfolio of enterprise software clients," said Kristie Heins Fox, senior vice president and co-director of Ruder Finn Chicago's Technology practice. "Alterian's forward thinking vision for the marketing industry, combined with its company- wide support for PR initiatives, will create a successful partnership."
About Alterian, plc
Alterian (LSE:ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies, and systems integrators.
Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for the both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data and use this to execute an integrated marketing strategy across online and offline channels.
Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies, and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, infoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide who deliver Alterian software alongside their own value added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone to drive competitive advantage through improved marketing performance and customer satisfaction.
Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. For more information, visit www.alterian.com.
About Ruder Finn, Inc.
Ruder Finn is a leading independent communications, counseling and services Agency with almost 60 years experience. The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco, Washington D.C., London, Paris, and Jerusalem. Asia Pacific offices include Beijing, Guangzhou, Hong Kong, Shanghai, Singapore and Sydney. The Agency also works with leading independent affiliates in major markets throughout the U.S., Europe and Latin America. Ruder Finn had been named the #1 Ranking Large Agency for Overall Performance and Client Support by leading PR trade newsletter The Holmes Report and serves the global and local communications needs of more than 250 corporations and nonprofit organizations. For additional information, visit www.ruderfinn.com.
Contact:
Adrienne McGarr
Ruder Finn Chicago
312-329-3907
mcgarra@ruderfinn.comSource: Ruder Finn, Inc.
