Impact Media Corporation, based in Yukon, OK, has revealed that the secret ingredient to long term business success is customer retention. They help their clients achieve retention through their social WiFi marketing services. These services are designed to capture information from customers, so that businesses are able to use a range of different methods to re-engage with them and turn them into returning customers. Further information can be obtained from their website on www.impactmediaokc.com.
"It is vital to turn a one time shopper into a returning customer," says Julia August from Impact Media Corporation. "We help our clients achieve this through our social wifi programs. One common method of doing this, for instance, is by offering loyalty rewards.
"Through the social wifi system, businesses are able to reactivate their customers. It allows a company to approach their customers at the right time, in the right way. When they do, they have the potential to achieve the greatest results."
The idea that retention is the secret ingredient to business success is nothing new. In a recent study performed by the Gartner Group, it was revealed that 80% of any company's future revenue will come from just 20% of existing customers. In a Forbes article, Bain & Company were quoted as saying that businesses can expect a 25% to 95% profit increase if they are able to improve their retention rate by just 5%. They also stated that retaining customers is far less expensive than attracting new customers. In fact, it is seven times cheaper. Interestingly, a recent eConsultancy report showed that 82% of businesses know that retention is cheaper than attracting new customers.
Julia August stated: "We help our clients turn their free WiFi service into a fantastic tool for generating leads. We show them how they can engage their customers through social media and gain marketing data that will help them take their business to the next level. This includes running promotions, contest and special offers, allowing for real time engagement."
For Impact Media Corporation, the goal is to ensure every client becomes a fan. Fans return again and again. That is what retention is all about. Implementing the newest platform of social media wi-fi marketing gives business owners the ability to engage with those that already love their brand and remind them to come back more often.
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Contact Impact Media Corporation:
Julia August
405-517-3740
julia@impactmediaokc.com
10105 St Helens Drive Yukon, OK 73099
