Entrepreneur and Acclaimed Speaker Releases New Book, "Entrepreneur You"

CHICAGO, IL -- (Marketwire) -- 05/07/12 -- Holly Katko, a celebrated keynote speaker, corporate trainer, and owner of U-Connect, announces the launch of her new book, "Entrepreneur You." Katko's breakthrough book empowers entrepreneurs with an inspiring, no-nonsense approach for owning and running a thriving business. She shares her own entrepreneurial spirit, expertise, and twenty-five years of experience in management to help aspiring business owners lay the foundation for success and ultimately turn their passions into profit.

"It's my hope that the book will inspire readers to take the leap into entrepreneurship and live out their dreams," said Katko. "It's about embracing the entrepreneur within yourself by taking simple, proven steps to start your own company."

"Entrepreneur You" guides readers through fundamentals of establishing a business, including:

  • Preparing for change when starting a company
  • Erasing bad habits and eliminating fears
  • Discovering strengths and boosting confidence
  • Building a business by utilizing transferrable skills
  • Identifying potential clients and networking
  • Surrounding yourself with experts
  • Taking risks and maintaining optimism

The book also helps entrepreneurs plan for continuing success with expert advice on establishing long term clients, preparing for bumps in the road, hiring the right employees, finding the right vendors, and mastering the art of negotiation.

"'Entrepreneur You' is a great book for any existing or 'want to be' entrepreneurs. Not only does Holly delve extensively into how to run your own business, but she also helps prepare you for the daily trials of business ownership," said Robert Stevenson, speaker and author of "How to Soar Like an Eagle in a World Full of Turkeys."

Book Information: "Entrepreneur You" by Holly Katko, Published January 2012, U-Connect, Inc., ISBN 13: 978-1-937158-00-2, www.uconnectsite.com.

About Holly Katko
Holly Katko was born and raised with an entrepreneurial spirit, and in 2000 she formed her own successful business, U-Connect. She is a sought-after keynote speaker, corporate trainer, and expert on entrepreneurship. Established business owners and newly budding entrepreneurs alike praise her practical principles for owning and managing a successful company. She has earned the Character Counts for the Pillar Award from the City of Lisle, Illinois, and the prestigious Influential Women-Owned Business Award from The Business Ledger, a suburban Chicago business publication. Her company is also a past nominee for the Small Business of the Year Award.

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Jacqueline Ruiz
JJR Marketing
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